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Are CMOs Putting Too Many Eggs in One Media Basket?

According to recent research, U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads. Marketers last year spent $19 billion on … Read more

WPO – the Acronym Everyone is Searching For

A recent post on Webbiquity, 31 Expert Guides to Maximizing Online Brand Visibility – WPO, showcased more than two dozen of the best recent blog posts and articles pertaining to the theory and practice of web presence optimization (WPO). What was missing from most of these pieces, … Read more

Web Marketing KPIs: Brand Indicators Part 2—Brand Preference

All MeasureMyBrand KPIs are derived from decades of b2b marketing experience. They may prove useful to b2c CMOs as well, but chief brand marketers will likely want to evaluate these measurements to make their own judgments. Another key indicator for business success is little-discussed brand preference. While … Read more

Web Marketing KPIs: Brand Indicators Part 1 — Brand Awareness

All of MeasureMyBrand KPIs reflect decades of collective b2b web marketing experience. While they’re likely to be useful for b2c CMOs and brand managers, we recommend they also evaluate them to make a judgment on usefulness for consumer web marketing measurement. That said, nearly every single web … Read more

Welcome the MeasureMyBrand Blog

A century ago, department store icon John Wanamaker famously said he knew half of the money he spent on marketing was wasted. He just didn’t know which half. The advertising and promotional options of the day were limited, and metrics were scarce. Today, b2b marketers today have … Read more