CMOs, CEOs, and CFOs are keenly aware of the huge hole when it comes to measuring the business value of web marketing. Tactical metrics are fine for optimizing execution, but generally worthless for C-level reporting and for justifying budgets. Where are the KPIs?
The answer lies in how the Web is viewed. The Web isn’t just another channel—it’s a market.
Like any economic market, the Web brings together buyers and sellers. It has brands with competitors. And it has winners and losers.
The winners on the Web will be the CMOs who understand at the business level what to measure and how to measure it in order to prove the value of web marketing and to optimize budget allocations across online channels.
Download this white paper to learn how and why to communicate the strategic value of your web marketing efforts using a standard set of web marketing key performance indicators (KPIs).